Sourcing

From Ecuador to your roastery

We're from Loja, Ecuador — the same region as the farms we source from. We visit every harvest, negotiate directly with producers, and manage quality from cherry to export.

The Farmers

We know our coffee growers personally — we're from the same region and return every harvest. We trade directly, agree terms face to face, and hold each other to the same quality standard.

Our social commitment

Ethical Sourcing & Quality

We stay involved at every step — so the lot you receive matches the sample you cupped.

Fair Compensation

By working directly with producers, we ensure fair pay reaches the farmers who grow your coffee.

Every kilo purchased goes directly to the producer — no middlemen taking margin. That pricing transparency is what keeps these farms viable and their best lots available to you.

Ecuador — the origin

Ecuador is emerging as one of the most exciting specialty coffee origins in the Americas. Our coffee comes from Loja, our hometown in the southern Ecuadorian Andes — one of the most prized coffee origins on the continent.

The equatorial location means year-round harvest is possible, with the main season running June to October. Ecuador's first international specialty coffee auction in 2026 assembled a jury from 19 countries, signalling the origin's arrival on the global stage.

Climate & Soil

Volcanic & mineral-rich

Tropical highland climate and fertile volcanic soil create ideal conditions for growing specialty-grade coffee.

Altitude

1,500 – 2,300 m.a.s.l.

At these elevations, thin air slows cherry maturation — allowing beans to develop complex sugars and vibrant flavours.

Harvest

June – October

Main harvest season. Equatorial location makes year-round picking possible in some microclimates.

Growing regions

Region	Altitude	Varieties	Flavor Profile
Loja	1,700–2,300 m	Typica, Bourbon, Sidra, Geisha	Citrus, stone fruit, clean cup, delicate aroma
Zamora-Chinchipe	900–1,800 m	Yellow Bourbon, Caturra	Pear, limeade acidity, caramel, chocolate
Pichincha / Intag Valley	1,500–2,300 m	Typica, Caturra	Balanced acidity, sweetness
Manabi (coastal)	600–800 m	Robusta, Typica	Full body, earthy

Varieties we source

Sidra

The star of Ecuadorian specialty. Elegant acidity, tea-like body, distinctive orange blossom scent. Stone fruit, citrus, and floral notes.

Geisha

Jasmine, tropical fruit, delicate body. One of the world's most prized varieties, thriving in Loja's high-altitude microclimates.

Typica

Ecuador's heritage variety. Clean, sweet, balanced. Heirloom lineages preserved by Loja's farming families for generations.

Bourbon

Rich body, caramel sweetness, citrus brightness. A classic variety that performs exceptionally at Ecuadorian altitudes.

Processing methods

Washed — dominant in Ecuador

Clean cup, bright acidity, true-to-origin flavor expression.

Natural

Berry, dried fruit, wine-like complexity. Growing in popularity in Loja.

Honey

Sweetness, body, balanced — a middle ground between washed and natural.

Anaerobic / lactic fermentation

Experimental, exotic profiles. Ecuadorian producers are increasingly exploring controlled fermentation.

Loja consistently produces some of Ecuador's highest-scoring lots in national competitions. Heirloom Typica preserved by multi-generational farming families, combined with the region's unique terroir, makes this one of the most distinctive origins available to UK roasters.

Our producers

Three farms, one standard

We buy directly from partner fincas across Ecuador, starting with Loja. We visit during harvest, cup every lot before contracting, and pay prices that reward quality.

El Aguacate

Loja, Ecuador

2,100 masl Pablo Eguiguren Est. 2018

Two grandparents and a grandson, the story of El Aguacate Gonzalo and Susana, after more than 65 years of marriage, decided to plant coffee on their farm in Loja. With love and dedication, they transformed "El Aguacate" into a prestigious and beautiful tourist attraction. In 2018, their grandson Pablo joined the project, modernizing production and enabling their high-quality coffee to be exported to several countries. Today, "El Aguacate" continues to grow with passion and excellence, offering its visitors a unique experience. Location: Loja, Ecuador Altitude: 2100 m (6900 ft) Crops: Mainly coffee and different plant species Production System: Agrosilvopastoral Irrigation: Virgin water from the mountains Production: Organic and artisanal Sustainability: A sustainability cycle in which every waste product is used as fertilizer. Processing : Washed, honeys and natural. Quality control: All batches are checked by our tasting team.

Wet mill Dry mill Storage

El Carmen

Vilcabamba, Ecuador

1,750 masl Angelica Albertina Toledo Abarca Est. 2025 4 ha

San Pedro is a majestic and unique place. Angélica Albertina has lived here her entire life. She never married, as she cared for her parents until their final days. The youngest of eleven siblings, she has devoted herself with great effort to tending her 1.5-hectare farm, which she always kept filled with fruit trees and some coffee plants.

She lived for many years alongside her eldest sister Lucrecia and brother-in-law Edilberto, helping organise the coffee buying when they travelled, and also looking after her nieces, nephews, and grandchildren. Everyone calls her Tía Betty with great affection, but for Ximena she is like a mother — they have lived together for some years now, and she is grandmother and great-grandmother to all of Ximena's children. She lights up our days with her smile, stories, jokes, and riddles.

Ever the sharp mind, she decided to plant more coffee on the farm — specifically Típica Mejorado, Bourbon Sidra, and 2,000 Gesha plants.

Together with Ximena and the team, she tends the farm, and of course she is always sorting coffee when she isn't at her classes for older adults. She loves coffee and adores spending time on the farm,…

Wet mill Dry mill Storage

El Alisal

Quilanga, Ecuador

2,100 masl Leonidas Jaramillo Rojas

In the mountains of Quilanga, Loja, the Jaramillo family has been cultivating coffee since 1965, when the current producer's grandparents planted the first seedlings at Finca El Alisal. In 2017, the new generation took up that legacy and elevated it by modernizing processes, incorporating science and technology, and translating the Loja terroir into cups with their own unique character. Climate change demanded a rethinking of production. Today, the farm works with agroforestry systems, soil conservation, and conscious water management. At the same time, the team is delving deeper into controlled fermentations so that each variety expresses its best version in the cup. El Alisal has been recognized among the best coffees in Ecuador, reaching the Top 10 in the Cup of Excellence and the Top 5 in the Golden Cup. Furthermore, it generates local employment with decent working conditions and provides training for young people in the area, and serves as a learning space for producers from Quilanga.

Wet mill Dry mill Storage

See lots from these farms

From the fincas

On the ground

The Ecuadorian Highlands

A look at the partner fincas where your coffee begins — 1,500m above sea level in the Andes.

The journey

Farm to your roastery

We manage every step from cherry to green bean, so you get full traceability and consistent quality without the overhead.

Farm & harvest

Loja, Ecuador

Cherry is hand-picked at peak ripeness between June and October. We visit during harvest to cup samples on site and agree which lots to contract.

Processing

On-farm or local beneficio

Each lot is processed to match the variety and the profile we want — washed, natural, honey, anaerobic, or lactic fermentation. We agree the method before picking starts.

Dry milling & export

Guayaquil, Ecuador

Parchment is rested, hulled, graded, and bagged in GrainPro liners. We handle export logistics and phytosanitary documentation from origin.

UK warehouse

London, UK

Green coffee arrives at our London facility, where we sample-roast and cup every container against the pre-ship approval. The lot you roast matches the sample you cupped — then it ships to your door.

Why us

How we compare

We do one thing and do it well: specialty green coffee from Ecuador. Here's how that focus translates into a different experience for roasters.

	Gonzalez Brothers	Typical UK Importer
Origin focus	Ecuador specialist — deep expertise in one origin	Multiple origins — broad but shallow
Traceability	Farm, lot, process, harvest date on every bag	Country of origin only
Minimum order	None	Often 60kg+
SCA threshold	84+ every lot, independently graded	Varies, often unlisted
Sample policy	Free from any lot, no commitment	Paid or limited selection
Founders' connection	Ecuadorian-born, family ties to origin, visit every harvest	No personal connection to origin

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