Promotions & Discount Codes
Terms that apply to our discount codes, special offers, and time-limited campaigns. Specific campaign details — discount amount, dates, eligibility — are set out in each campaign's marketing creative.
Promotions and Discount Codes
Last updated: May 1, 2026
These promotion terms apply to discount codes, special offers, and time-limited campaigns run by Gonzalez Brothers Coffee Ltd ("we," "our," or "us"). They sit alongside, and do not replace, our Terms and Conditions and Privacy Policy.
The specific terms of each campaign — including the discount amount, eligibility, minimum purchase, validity dates, and use limits — are set out in the marketing creative for that campaign (for example, the Instagram caption or email) and enforced at checkout in our online store. Where the specific terms of a campaign conflict with the general terms below, the specific campaign terms take precedence for that campaign only.
1. Where Promotions Apply
Unless a specific promotion states otherwise:
- Discount codes published by us are valid only at our online retail store at shop.gonzalezbrothers.coffee.
- Discount codes are not valid on the wholesale B2B platform at gonzalezbrothers.coffee, on invoice-based trade orders, or against any pricing already negotiated under a wholesale agreement.
- Promotions apply to retail customers placing orders in their own name. Trade resellers and wholesale accounts are excluded unless explicitly invited to participate.
2. General Promotional Terms
2.1 Eligibility
Each promotion specifies which customers are eligible (for example, "all customers," "new customers only," or "subscribers only"). We reserve the right to verify eligibility and to decline or cancel orders where the conditions of a promotion have not been met.
2.2 One Use Per Customer
Unless stated otherwise, each discount code may be redeemed once per customer. We may identify duplicate use across email addresses, payment methods, billing addresses, or delivery addresses, and reserve the right to cancel additional orders that breach this limit.
2.3 Minimum Purchase
Where a minimum purchase value is stated, it refers to the order subtotal before shipping, taxes, and any other discounts. The minimum must be met after any other adjustments are applied.
2.4 No Stacking
Discount codes cannot be combined with any other discount, promotion, voucher, or sale price unless the promotion explicitly says they can. The system will accept only one code per order.
2.5 Subscriptions
Where a promotion applies to subscription orders, the discount applies to the recurring payments specified in the promotion (for example, "first payment only" or "limited to 1 recurring payment"). After the stated number of discounted payments, the subscription continues at the standard recurring price until cancelled.
2.6 Excluded Items
Gift cards, shipping fees, and items already on sale are excluded from promotional discounts unless the promotion explicitly includes them.
2.7 Promotion Period
Each promotion has a stated start and end date. Orders placed before the start or after the end of the promotion period are not eligible, even if the code is entered at checkout.
2.8 Returns and Refunds on Promotional Orders
If you return an item bought with a discount code, the refund is calculated on the price actually paid (after the discount), not the pre-discount list price. Where a returned item brings the remaining order below the promotion's minimum purchase value, we reserve the right to recalculate the discount and adjust the refund accordingly.
2.9 Cancellation, Withdrawal, and Amendment
We reserve the right to amend, suspend, or withdraw any promotion at any time, including before its stated end date, where:
- We reasonably suspect fraud, abuse, manipulation, or coordinated misuse of a code.
- A pricing or technical error has caused the promotion to operate other than as intended.
- Stock, supply, or operational constraints make continued participation impractical.
Where a promotion is withdrawn, orders already placed and confirmed before the withdrawal will be honoured at the discounted price.
2.10 No Cash Value
Discount codes have no cash value, are not transferable, and cannot be exchanged for cash, store credit, or any other form of compensation.
2.11 Public Code Sharing
Public-facing codes (for example, codes shared on Instagram or in email marketing) are intended for the audience to which they were promoted. We reserve the right to limit redemptions, cap total uses, or invalidate codes that have been republished on coupon-aggregator sites or otherwise redistributed beyond their intended audience.
2.12 Tax
Where applicable, VAT and other taxes are calculated on the post-discount order total in line with HMRC rules.
2.13 How to Redeem
Discount codes can be redeemed in two ways. The fastest is to follow a direct redemption link of the form https://shop.gonzalezbrothers.coffee/discount/{CODE} — these are published in the marketing creative for each campaign and apply the discount to your cart automatically when you add an eligible item. Alternatively, enter the code manually in the "Discount code" field at checkout. Either method counts as a single redemption against the per-customer use limit.
If a code does not apply at checkout, it usually means one of the conditions in section 2 has not been met (most commonly the minimum purchase, the promotion period, or the one-use-per-customer limit). Contact us using the details in section 3 if you believe a code should have applied and did not.
3. Contact
If you have any questions about a promotion, or if a code does not work as expected at checkout, please contact us:
Gonzalez Brothers Coffee Ltd
London, United Kingdom
Email: info@gonzalezbrothers.coffee